The objective of this website design project is to create a user experience that reflects the innovative and user-friendly characteristics of Compass applications while efficiently communicating their advanced business capabilities. The primary challenge the team faced during the website’s creation was establishing a cohesive visual language that encompasses the entire suite of applications, as well as ensuring easy and intuitive navigation between them.

To address the issue of site navigation, I opted for a card sorting technique to swiftly rearrange potential options and identify the optimal solution that would effectively serve the target audience. To effectively communicate the visual language, I developed a robust UI Kit, which later facilitated the application of atomic design principles when developing wireframes and prototypes.