Hey Hey!
My name is Beau Clayton and I’m a designer, originally from Boulder, Colorado, living and creating in Washington, D.C.
I am a skilled graphic designer with ten years of experience in both the private and public sector, using exciting visual assets to tell compelling stories that drive user engagement. I have a specialized skillset in user experience, user interface, brand development, illustration, and social media marketing.
After hours I’m an artist, gamer, comedian, and amateur mixologist.
Work Experience
Senior Designer | Edera L3C
February 2020 – Present
- Lead transformative branding initiatives, elevating both internal and external design strategies that contributed to an increase in brand visibility and recognition.
- Spearhead the design and creation of responsive products, integrating problem-solving, storytelling, journey mapping, collaborative design, prototyping, design critique, and user testing to deliver innovative solutions.
- Implemented search engine optimization (SEO) best practices through WordPress to increase google web presence and increase traffic to sites.
- Proficiently designed and developed websites using WordPress and website builder applications like Elementor, showcasing expertise in creating visually appealing and functional digital platforms.
- Mentor new hires and contract designers, providing guidance, and fostering skill development, resulting in team efficiency and project quality.
- Managed the design and implementation of an internal 508 training course, significantly enhancing the company’s accessibility standards, and ensuring alignment with industry best practices.
- Proactively seek learning opportunities to bridge company skill gaps, enhancing team capabilities and fostering business development, contributing to company growth.
- Design internal and external templates to ignite ideation and innovation, fostering a dynamic work environment while reducing project turnaround times and alleviating the creative team’s workload.
- Blend industry-leading processes and agile project management tools for user-centered solutions by crafting a comprehensive UX methodology.
- Develop meticulously crafted templates and style guides tailored to seamlessly align with the strategic vision of the organization, ensuring a cohesive and impactful visual representation across all platforms.
- Leverage the Adobe creative suite to develop of various brand campaigns, creating impactful assets like social banners, post templates, speaker slides, and hero images, resulting in enhanced audience engagement and strengthened brand presence.
- Create diverse event collateral such as signs, banners, and swag items, optimizing participant engagement and enhancing overall event experience.
- Innovatively managed a volunteer brand campaign, bringing the organization directly to the community, fostering engagement, and amplifying our impact on social justice issues.
- Serve as the key point of contact during the absence of the Creative Director, offering essential support to ensure continuity and excellence in creative efforts.
- Drive initiatives focused on optimizing healthcare accessibility for underserved communities, aligning with our culture’s commitment to social justice and equity, resulting in tangible improvements in community healthcare services.
- Reduced project turnaround time by establishing efficient design workflows.
Freelance Graphic Designer | United States Institute of Peace (USIP)
March – December 2021
- Crafted impactful virtual micro-course materials for the Gender Inclusive Peacebuilding and Conflict Sensitivity teams for international audiences.
- Shaped infographics and interactive PowerPoint decks to enhance learner engagement in the e-learning environment.
- Designed course badges and custom illustrations aligned with USIP’s brand to ensure stylistic consistency.
Graphic Designer | Language Link
March 2018 – February 2020
- Managed a team that formatted primary education textbooks and led design projects for significant election collateral.
- Showcased versatility by preparing deliverables for industries across languages and sectors.
Education
UX|UI Certificate
George Washington University
2021
BFA of Fine Arts in Graphic Design
Colorado State University
2015
Skills
Creative Direction • Graphic Design • User Experience (UX)/User Interface (UI) • SEO Best Practices • WordPress Design • 508 Compliance • Human Centered Design • Brand Design and Development • Custom Illustration • Iconography • Project Management • Digital and Manual Typography • Social Media Marketing • Email Marketing Design • Print Design • Video Design • Instructional Design • Infographics • Photography • Fine Art
Software
Adobe XD • Adobe Creative Suite (Illustrator, Photoshop, InDesign) • Microsoft Office (PowerPoint, Word, Excel) • Figma • Invision • WordPress • Elementor • Miro • PowerBI • Social Media (Facebook, Instagram, X (Twitter), TikTok)
