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Edera, a consulting agency headquartered in Washington DC, specializing in healthcare and technology, underwent a comprehensive rebranding initiative in 2021. The primary objective was to establish Edera as an innovative and formidable competitor in the consultancy market. This rebranding effort aimed to resonate with stakeholders, potential partners, new employees, and internal audiences, while also ensuring consistency and cohesion across all brand touchpoints.
The comprehensive rebranding initiative of Edera strategically positioned the consultancy firm as a leader in the industry. By crafting a refreshed visual identity and fostering a cohesive brand presence, the project not only elevated Edera’s stature but also established a benchmark for all future marketing and communication deliverables. This endeavor ensured consistency and professionalism across all touchpoints, reinforcing Edera’s reputation as an innovative and reliable partner in healthcare, technology, and beyond.
Art Direction | User Experience
Adobe Creative Suite | Microsoft Office | Adobe XD | WordPress
When crafting the new logo for Edera, the overarching vision was to convey the agency’s commitment to driving innovation through out-of-the-box thinking and creativity. This vision was intricately woven into the visual language of the logo mark and graphic treatments across all deliverables. The result was a logo that not only embodies Edera’s core values of innovation and expertise but also effectively reflects the agency’s diverse portfolio.
Developed a comprehensive brand kit, including a detailed style guide, to ensure consistency in visual elements across all communication channels. This kit served as a blueprint for maintaining brand integrity and cohesion. Additionally, custom templates were meticulously designed for various Microsoft Office applications, facilitating streamlined internal and external communications and presentations. These templates not only reinforced the brand’s identity but also enhanced professionalism and efficiency in all interactions.
Revamped the Edera website using UI best practices, enhancing user experience and showcasing the brand’s strengths and services effectively.
Established a new brand identity for the internal GIVE volunteer initiative, aligning it with Edera’s overarching brand values and visual identity.
